Services

Services

B2B SaaS products deserve great design too.

I collect user insights, design the experience and set up the standards for better user productivity and a scalable business.

B2B SaaS products deserve great design too.

I collect user insights, design the experience and set up the standards for better user productivity and a scalable business.

Deep Discovery

Deep Discovery

Deep Discovery

If your team is making product decisions based on gut feeling, incomplete data, or what you think users want rather than what they actually need, this is where we start. I use quantitative and qualitative research to build a clear, evidence-based picture of your users, and bring your whole team closer to that understanding so every decision that follows is grounded in reality.

If your team is making product decisions based on gut feeling, incomplete data, or what you think users want rather than what they actually need, this is where we start. I use quantitative and qualitative research to build a clear, evidence-based picture of your users, and bring your whole team closer to that understanding so every decision that follows is grounded in reality.

If your team is making product decisions based on gut feeling, incomplete data, or what you think users want rather than what they actually need, this is where we start. I use quantitative and qualitative research to build a clear, evidence-based picture of your users, and bring your whole team closer to that understanding so every decision that follows is grounded in reality.

User research

Qualitative and quantitative methods to understand who your users are, what they need, and where they struggle.

Usability testing

Structured sessions that reveal how real users interact with your product, so you can fix friction before it costs you.

Research Ops

Research Ops

Setting up the processes, tools and standards that make research a repeatable, reliable part of how your team works.

Empathy building & knowledge sharing

Bringing the team closer to users through workshops, synthesis sessions and shared findings.

Product Clarity

Product Clarity

Product Clarity

If your product direction feels unclear, your roadmap keeps shifting, or design and engineering are pulling in different directions, I step in to bring structure and direction. I translate user insights, business goals and technical constraints into a shared design direction that gives your entire team a clear, confident vision to build from.

If your product direction feels unclear, your roadmap keeps shifting, or design and engineering are pulling in different directions, I step in to bring structure and direction. I translate user insights, business goals and technical constraints into a shared design direction that gives your entire team a clear, confident vision to build from.

Strategic design direction

Turning research insights and business goals into a clear, actionable design direction everyone can build from.

Roadmap contribution

Helping prioritise what to build next based on user needs, technical feasibility and business impact.

Scope definition & design requirements

Defining what "done" looks like before a single screen is drawn, so the right thing gets built .

Design success measurement

Establishing the metrics that tell you whether the design is actually working for users and the business.

Experience and Interface Design

Experience and Interface Design

Experience and Interface Design

If your product feels inconsistent, hard to navigate, or simply doesn't reflect the quality of what you're building, I design end-to-end experiences that change that. From early flows and concepts through to high-fidelity, delivery-ready designs, everything I build is grounded in user needs and built on scalable systems that bring consistency and longevity to your product.

If your product feels inconsistent, hard to navigate, or simply doesn't reflect the quality of what you're building, I design end-to-end experiences that change that. From early flows and concepts through to high-fidelity, delivery-ready designs, everything I build is grounded in user needs and built on scalable systems that bring consistency and longevity to your product.

UX design process

End-to-end design thinking from problem framing and early concepts through to tested, validated solutions.

Design Ops

Building the workflows, standards and tools that help your team design faster and more consistently.

UI & design systems

High-quality interfaces and scalable component libraries that bring visual consistency and longevity to your product.

New products & redesigns

Whether you're starting from zero or evolving something that already exists, every solution is designed to scale.

Embedded Collaboration

Embedded Collaboration

Embedded Collaboration

If design in your team currently happens in isolation, with handoffs that get lost and decisions that surprise people, I work differently. I join your team, involve everyone at every step, and act as the bridge between user knowledge and the people building the product, so nothing gets lost between design and delivery.

Cross-functional collaboration

Working closely with product, engineering and stakeholders so design decisions are never made in isolation.

Documentation

Clear, thorough records of design decisions, rationale and specifications so nothing gets lost between design and build.

Design milestone sharing

Regular touchpoints that keep the whole team aligned and informed at every stage of the process.

Engineer handoff & design QA

Detailed handoffs and post-build reviews that make sure what gets built matches what was designed.